In the Secret of the Ages, Robert Collier shares with us the secrets of success.
This book gives you the tools to have a happier and more successful life.
Collier will show you how the way you think and the decisions you make have a direct influence on how successful and happy you are.
Collier quotes heavily from the Bible to support many of his teachings.Throughout the book he continually hammers home the point that we are the masters of our lives, and mastery is based solely on the principle of thought.Without thought, we are no different than any other inanimate object. We are not our bodies. Our hand is incapable of thought. Our legs are incapable of thought.All that we are stems from our minds and the thoughts we create; he stresses the unlimited power of the subconscious mind is within us all.It is a sleeping giant that exists but is unknown to most of us. It is our our talisman.
You can change your life and eliminate those limits which have been holding you back.
Based on a study of hundreds of classic works, this book lays out the secrets to personal health, loving relationships, and limitless wealth.
Collier’s ideas on selling illustrate his dramatic grasp of the essentials of human nature. You must appeal to certain motives to make him buy, such as: love, gain, duty, pride, self-indulgence, and self-preservation. These are the six prime motives of human action. You have to find the motive that will impel your reader to do as you wish and then persuade him to order your product by showing him how he is going to benefit, and this you cannot do unless you have the faculty of putting yourself in his place.
- Would he be richer, healthier, happier, for having your product?
- Would it help his standing in the community?
- Would it enable him to do anything, write anything, say anything better than he could before?
- Is it something everyone should have? Would it help him to help those he loves?
- Would it prevent loss of money or the respect of others?
Summed up, arousing the right motives comes down to making the reader want what you have to offer, whether that be merchandise or money or credit or a clean bill of health-not merely for what it is, but WHAT IT WILL DO FOR HIM! Many men have tried to write successful sales copy but few seem to have the knack of really reaching the customer.This content is for members only.